27th EDITION
TRENDS DATA NEWS INVITES YOU TO THE TRENDS DATA NEWS AWARDS, THE MOST PRESTIGIOUS ICT EVENT OF THE YEAR.
This year, we’re taking things to the next level at Terminal 1, an immersive venue designed to amaze and inspire.
Join us for an evening of celebration, networking, and recognition as we honor the most outstanding IT companies, products, and services of the year. Experience a unique atmosphere where innovation meets excitement, and excellence takes center stage.
Don’t miss your chance to be part of this landmark event – the ultimate gathering for the tech community, in a space as extraordinary as the achievements we celebrate.
Phases and jury
NOMINATION PHASE
The Nomination Phase opens from January 26th to March 1st. This is your opportunity to put forward your company—or another standout player in the IT industry—for recognition in one of this year’s award categories.
VOTING PHASE
From March 16th to April 5th, it’s your chance to have your say. Vote for your favorite companies, products, and services—your input helps the jury select the top 5 finalists, shaping the lineup for the ultimate celebration of IT excellence.
ICT Talent & Recruitment Partner of the Year
Celebrating the specialists who solve the ‘war for talent’ through expert sourcing, staffing, and HR technology.
- Niche Expertise: Proven ability to source highly specialized ICT profiles (AI, Cyber, DevOps).
- Quality of Placement: High long-term retention rates and success of placed candidates within client teams.
- Employer Branding Support: Assisting ICT companies in building and communicating a compelling workplace culture.
- HR Tech Innovation: Innovative use of data, AI, or platforms to streamline the recruitment journey.
- Candidate Experience: Maintaining high ethical standards and transparency throughout the hiring process.
Customer Excellence Award
The ultimate accolade for the partner or vendor providing the highest levels of satisfaction and service.
- Verified Satisfaction: Documented proof via high NPS scores and/or well recognized independent customer satisfaction reports or strong client testimonials.
- Customer-First Culture: A mindset of service excellence embedded at all levels of the company.
- After-Sales Support: Excellence in ongoing partnership and technical help after the sale.
- Complaint Resolution: Speed and fairness in handling and resolving customer challenges.
- Relationship Longevity: A track record of retaining clients through trust and performance.
Most Promising Tech Startup
For early-stage companies (up to 3 years) demonstrating radical innovation and high potential through the use of technology.
- Disruption Potential: The ability of the startup to challenge and change industry norms.
- MVP Execution: Technical ingenuity and success of the initial ‘Minimum Viable Product.’
- Visionary Leadership: The talent, drive, and strategic clarity of the founding team.
- Agility: The speed at which the startup adapts to market feedback and pivots if needed.
- Early Traction: Proven interest from initial pilots, beta users, or seed investors.
Most Promising Tech Scale-up
For established young technology companies (up to 10 years) showing significant market momentum.
- Growth Velocity: Rapid increase in revenue, headcount, or international market share.
- Intellectual Property: Strength and defensibility of their unique proprietary technology.
- Investment Attraction: Success in securing funding or achieving self-sustaining profitability.
- Talent Acquisition: The ability to attract and retain top-tier tech talent in a competitive market.
- Market Disruption: Demonstrable impact on changing how their specific industry operates.
ICT Distributor of the Year
Recognizing the vital link between manufacturers and the reseller/integrator channel.
- Value-Added Services: Quality of technical training, financing, and pre-sales support.
- Logistical Resilience: Speed and accuracy in supply chain management and product delivery.
- Digital Ecosystem: Sophistication and ease of use of the B2B marketplace and portal.
- Channel Empowerment: Helping resellers grow through market intelligence and lead generation.
- Inventory Breadth: Managing a diverse and available portfolio of world-class ICT brands.
Sustainable Tech Award
Honoring ‘Green IT’ and companies helping customers achieve their ESG (Environmental, Social, Governance) goals.
- Energy Efficiency: Reducing the power consumption of data centers or office operations.
- Circular Economy: Programs for hardware refurbishment, recycling, and second-life usage.
- Supply Chain ESG: Ensuring ethical and sustainable sourcing of components and services.
- Carbon Reporting: Providing transparent and accurate data on environmental footprints.
- Green Innovation: Developing new technologies specifically designed to lower climate impact.
Managed Services Provider (MSP) of the Year
For partners taking full operational responsibility for their clients’ IT systems and infrastructure.
- SLA Performance: Consistently meeting or exceeding performance and uptime targets.
- Operational Automation: Use of e.g. AI/ML for ‘self-healing’ IT and automated ticket resolution.
- Strategic Outsourcing: Enabling clients to focus on core business by handling IT complexity.
- Continuous Monitoring: 24/7 oversight and proactive management of the entire IT stack.
- Lifecycle Management: Managing assets from initial deployment to secure decommissioning.
Digital Workplace & Collaboration Award
Rewarding the tools and hardware that empower a productive and engaged hybrid workforce.
- Employee Experience (EX): Measurable improvements in productivity and daily work satisfaction.
- Unified Communications: Seamless integration of voice, video, and asynchronous collab tools.
- Hardware Innovation: Quality of the endpoints (laptops, peripherals) provided to end-users, and their innovative aspects.
- Management Simplicity: Centralized deployment and security management for IT departments.
- Hybrid Flexibility: Ensuring a consistent experience across office and remote environments.
SME ICT Partner of the Year
Recognizing vendors and partners providing tailored, scalable, and affordable solutions specifically for small and mid-sized enterprises (KMOs/PMEs).
- Tailored Approach: Evidence of solutions built specifically for SME-scale workflows.
- Financial Accessibility: Transparent pricing and flexible ‘pay-as-you-grow’ financial models.
- Local Proximity: High-quality local support and dedicated account management.
- Ease of Implementation: Reducing the technical barrier for companies with limited IT staff.
- Growth Enablement: Helping smaller businesses scale their digital footprint rapidly.
IT Services & System Integration Partner of the Year
For partners bridging the gap between complex technology and high-level business strategy.
- Strategic Advisory: Acting as a long-term consultant rather than a simple technology contractor.
- Complex Delivery: Managing multi-vendor environments and large-scale digital integrations.
- Industry Expertise: Deep knowledge of sector-specific challenges (e.g., Finance, Health, Gov).
- Technical Versatility: The ability to bridge legacy systems with cutting-edge innovations.
- Project Governance: Consistent delivery of complex transformations on time and within budget.
AI & Data Innovator of the Year
For those parties helping organizations turn raw data into a competitive advantage through AI and Analytics.
- Tangible ROI: Demonstrable business value or cost savings derived from data-driven projects.
- Ethical AI Frameworks: Implementation of transparent, explainable, and unbiased algorithms.
- Pipeline Scalability: Robustness and quality of the underlying data and ML architectures
- Predictive Insights: Success in moving from descriptive analytics to proactive forecasting.
- Data Governance: Ensuring data quality, lineage, and security across the entire lifecycle.
Cybersecurity Excellence Award
Awarded to providers offering the most robust protection against a rapidly evolving threat landscape.
- Proactive Defense: Excellence in Managed Detection and Response (MDR) and Zero Trust models.
- Incident Resilience: Speed and effectiveness of disaster recovery and breach containment.
- The Human Factor: Programs focused on security awareness and building a security-first culture.
- Threat Intelligence: Proactive use of global data to anticipate and block emerging threats.
- Compliance Leadership: Assisting clients in meeting strict standards like NIS2 and DORA.
Cloud & Business Applications Provider of the Year
Celebrating excellence in delivering cloud-native platforms and enterprise software (ERP, CRM, HRM) as a unified business solution.
- Application Modernization: Successfully implementing user-centric applications within cloud ecosystems.
- Integration & Agility: Seamless connectivity via robust APIs and frequent feature updates.
- Hybrid Orchestration: Bridging public/private cloud infrastructure with business software layers.
- Data Sovereignty: Full compliance with local regulations, GDPR, and data residency standards.
- Business Process Optimization: How the software/platform improves core operational workflows.
Infrastructure & Hardware Partner of the Year
Focusing on both the manufacturers (OEMs) and the integrators of the physical and virtual foundations.
- Build Quality: Proven reliability and durability of physical server, storage, and compute assets.
- Architectural Excellence: Expertise in designing high-performance, resilient IT environments.
- Modernization: Success in transitioning legacy systems to hyper-converged or software-defined infra.
- Performance Scaling: The ability to handle peak workloads with consistent processing power.
- Hybrid Readiness: Hardware designed for seamless integration with multi-cloud and/or on premise strategies.
Networking & Connectivity Partner of the Year
Covering the ‘interconnect’: Telecom, 5G/6G, SD-WAN, Wi-Fi, and Edge connectivity providers.
- Network Reliability: High-performance bandwidth and industry-leading low-latency metrics.
- SDN Innovation: Advancements in Software-Defined Networking and automated traffic management.
- Ubiquitous Connectivity: Seamless solutions for remote, mobile, and multi-site workforces.
- Edge Integration: Excellence in bringing compute power closer to the data source.
- Infrastructure Security: Robust protection of the physical and logical network layers.
ICT Personality of the Year
This prestigious honorary award recognizes an individual Belgian who has made a significant and lasting impact on the Belgian ICT landscape and/or on an international level.
- Leadership: Exceptional vision and management within a leading ICT organization.
- Innovation: Contribution to groundbreaking technological or business model changes.
- Community Impact: Active role in promoting the Belgian tech ecosystem and talent.
- Influence & Impact: Being a respected voice and thought leader in the national or international IT scene.
- Career Achievement: A consistent track record of excellence and professional integrity over time.
The event
Join us for an unforgettable evening where innovation takes center stage and the brightest companies, products, and services in the IT world are celebrated. Mark your calendar and be part of a night of recognition, networking, and immersive experiences!

When

Programme
07.30 pm: Award ceremony
08.30 pm: Walking dinner
09.30 pm: Dessert

Venue
Brussels Expo
PARTNER POSSIBILITIES
CONNECT WITH THE HEART OF THE ICT COMMUNITY
The Trends DataNews Awards is more than just an event — it’s where the ICT community comes together to celebrate, connect, and inspire. As a sponsor, you position your company as a thought leader within the vibrant IT ecosystem, linking your brand to innovation and excellence in the industry.
This isn’t just about visibility on the night itself. Your presence will resonate throughout the entire journey — from the lead-up to the event, through captivating moments during the awards, and in the conversations and content that follows. With opportunities to showcase your expertise, share insights, and engage with key stakeholders, your company will be center stage in driving the dialogue that shapes the future of ICT.
Be part of the story. Be part of the community.
MORE INFORMATION OR INTERESTED IN SPONSORING?
Let’s make magic happen!
marijke.druppel@roularta.be | +32 499 94 21 40
Contact
Mieke Knabben
Event Manager
+32 473 52 49 71
mieke.knabben@roularta.be
Daisy Juvijns
Project manager
+32 475 89 66 47
daisy.juvijns@roularta.be
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